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New Nexus 7 not joining tablet pricing race to the bottom, report says

A new report says that Google will not price its upcoming new Nexus 7 tablet lower than its predecessor. Read on for more details.
June 13, 2013
Nexus family – Nexus 7 on the right

A new report from Taiwan claims that Google will not join other tablet manufacturers in slashing tablet prices for new devices like its rumored second-generation Nexus 7 tablet.

According to DigiTimes, which talked to “sources from the upstream supply chain,” the new Nexus 7 will be priced somewhere between $199-$249, but not lower.

The 16GB version of the handset could cost $229, and is said to arrive at some point in July, which is in line with what previous reports have said about the tablet’s launch.

However, we’ll remind you that the new Nexus 7 is not official yet, and the publication has not always been reliable with its rumors based on “supply chain” sources.

Currently, the 16GB Nexus 7 Wi-Fi sells for $199 while the 32GB Nexus 7 Wi-Fi-only model retails for $249. For $50 extra, you get 3G connectivity as well on a 32GB Nexus 7.

Nexus 7 Price

The same article says that the new iPad mini will focus on the high-end segment of the market, while the Nexus 7 will go for the mid-range. Other manufacturers will go for the mid-range and entry-level segments (Samsung) and entry-level segment (Asus and Acer) with their new creations.

A few days ago, the same source speculated that unspecified OEMs could price Android tablets as low as $99 later this year. The cheapest Nexus 7 tablet rival is made by Asus, the MeMo Pad HD 7, and will retail for $129. The same company is expected to make the next-generation Nexus 7, although we’re still waiting for an official announcement.

Samsung has already announced plenty of new tablets – three Galaxy Tab 3 versions and one Galaxy Note model – and Apple will unveil its iPad mini later this year.