With Chinese companies like ZTE and Huawei pushing the phablet limits further and further and Korean giants like Samsung and LG battling it out for the Western smartphone supremacy, Japan seemed to turn from the once upon a time Asian leader to the continent’s black sheep.

But if it’s one thing that can bring the “Land of the Rising Sun” back in the spotlight – besides Sony’s undeniable progress – that’s definitely the originality/weirdness of designs. On that note, meet the NTT DoCoMo-bound Medias W, where NEC takes the same “bigger is better” road as so many other OEMs, but makes an unexpected and original turn halfway to the destination.

The handheld sports dual 4.3-inch 960 x 540 pixel resolution screens connected to one another with a hinge. Sounds bizarre, we know, but it works pretty simple. You can either fold one of the panels behind the other and use the phone traditionally (albeit it’ll be a tad thick), or take advantage of all that screen real estate at once.


When used in dual screen mode, NEC Medias W’s diagonal size goes from 4.3 inches to around 5.6, so you can say it’s the perfect compromise between a medium-sized phone and a “phoneblet”.

But is the Medias W a functional device when used in dual display mode? Well, yes and no. On one hand, there are a lot of apps that will only work in single-screen. On the flipside, you can improve your browsing experience by using the double screen, not to mention multimedia. You can do two different things on the panels at once, rest the phone on a table and play videos on each screen or stretch the browser and any app that allows you to.

Pretty neat, right? Unfortunately, we don’t think we’ll ever be seeing the NEC Medias W make it outside Japan, which is a shame when you think that the phone also comes with a 1.5 GHz dual-core CPU, 1 GB of RAM, an 8 MP rear-facing camera, 16 GB of on-board memory, microSD support and Android 4.1 Jelly Bean. Would any of you be interested in it in the US or Europe? Why? Why not?

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