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No new Motorola phone coming this week after all, Facebook game was false alarm

August 8, 2012

We’ve been waiting for Motorola to get back into the high-end smartphone game for so long that yesterday’s supposed hint to a Razr HD unveiling on Friday almost caught us off guard. But as it is the case so often, when something seems too good to be true, it probably is.

“We’re sorry for the confusion, but it’s a Facebook game asking people to guess a current smartphone and not meant to come across as a new phone.” said Becki Leonard, a Motorola spokeswoman in a quick talk with several hours ago, quashing speculation that the Razr HD might be officially announced this week.

As a reminder, Motorola started a “Guess the Smartphone” game yesterday on Facebook, saying that “we’ll give a clue each day all week and make the big reveal on Friday”. Naturally, everyone thought that the “reveal” meant we will be seeing a brand new phone unveiled, one thing led to another, and Moto’s FB account was immediately bombarded with comments guessing the new Razr HD’s launch.

Jennifer Erickson, Motorola’s chief communications officer, also rushed to issue a statement on the matter, saying that “it’s a phone already on the market” and “the game is which current smartphone is this?”. Okay, but then why on Earth do the game in the first place? And why would you not want to clear the air from the get-go, saying that it’s about an already available phone?

Could it be that someone is starting to suffer from lack of media attention? Or could the Razr HD actually be coming after all and Moto is simply trying to keep some sort of surprise going? “We don’t comment on rumor or speculation” said Erickson after “clearing the air” about the Facebook game, doing nothing to temperate the speculation over the Razr HD’s launch.

We’ve been waiting for Motorola’s new flagship for a few months now, with rumors and leaks increasing in frequency over the past couple of weeks. The Razr HD (or Droid Razr HD on Verizon) has been cleared by the FCC not long ago and has been spotted in a couple of leaked pics, both in its international “clothes” and in its US Big Red ones.

Hopefully, even if it won’t be unveiled on Friday after all, the S4-powered Kevlar-coated “beast” will hit the market sooner rather than later, and help Moto make up some of the ground lost to Samsung or HTC in the high-end segment.