Advertising is everywhere. That’s a 21st¬†century reality. It follows you aboard public transportation, as you walk around town, even on your computer and smartphone. There’s few places left sacred enough to go ad-free.

With that in mind, it’s really not much of a surprise that Motorola, and Google through proxy, as working on getting a Motorola map ad patent. What does this mean for navigation and mapping apps exactly?

The idea is that you would have small pop-ups throughout Google Maps, though its not clear how this would work exactly. The idea of ads plastering your phone while you are trying to find your way around might be a little distracting.

Maybe just when you are searching for new locations, or entering in directions? Not during the actual navigation process itself? It’s hard to say, but more than likely Motorola and Google are smart enough to make them unobtrusive and non-distracting so they don’t become a driving hazard.

Does the idea of apps like Google’s Navigation getting advertisements bother you? Or is it just the price we pay for free and convenient apps these days?