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Video: Motorola's first Droid RAZR Maxx HD ad emphasizes the massive battery

Motorola has just uploaded a 30 second Droid RAZR Maxx HD ad that emphasizes the device's incredibly long 32 hour battery life. Will people buy it for that reason?
September 14, 2012

Last week, Motorola announced three new Android smartphones. The Droid RAZR HD, the Maxx variant of that device, and then the “midrange” RAZR M. The RAZR M is already on sale, both on Verizon’s website and in Verizon’s retail stores, but we’re still awaiting information about the availability of the other two devices.

To pass the time, Motorola, in an attempt to tease us, has just uploaded a 30 second video to their YouTube channel that shows various people using the Maxx HD. Labels pop up near the people describing what they’re doing. It’s not exactly the most compelling advertisement in the world, so we hope this ad doesn’t end up on television.

Now that being said, the last few seconds of the video is where the reasons for this device existing become incredibly clear. Motorola lists the three specifications most people care about: 4G LTE, HD screen, and 32 hours of battery life. Yes, you read that right, 32 hours of non-stop usage. We were very impressed with the first RAZR Maxx when it started shipping in early 2012. And now that there’s a new version coming out that solves all the complaints we had about the display, we couldn’t be more eager to get this thing into our hands so we can run it through some tests.

Are other handset makers emphasizing battery? Sure. Samsung’s starting to use bigger and bigger batteries, though no where near Motorola levels. Just as a reminder: The RAZR Maxx HD is 9.3 mm thin, which admittedly isn’t impressive by 2012 standards, but frankly we don’t care, because it has a 3,300 mAh battery under the hood. The only other device we know of that has a battery that exceeds the 3,000 mAh barrier is the Galaxy Note 2. With a 5.5 inch screen, it’s kind of obvious to see why that’s the case.