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Lenovo plans for Motorola to return to the tablet market

Lenovo CEO Yang Yuanqing has revealed that the company is planning to launch tablets under the recently acquired Motorola brand name.
October 14, 2014
Lenovo tablet

Motorola may not have released a new tablet in the past few years, but Lenovo, the brand’s new owner, has a few plans in the works. Lenovo’s CEO Yang Yuanqing recently revealed plans to release new tablets under the Motorola brand, just as the company continues to do with some of its new smartphones.

While Lenovo already has its own range of tablets, it believes that the Motorola brand still holds strong recognition in European and American markets, and will be a useful tool in developing successful relationships with telecom operators. Lenovo views the Motorola brand as the key to cracking into markets dominated by Samsung and Apple tablets. The company will also continue to make the most of its “dual-brand” strategy, marketing some products under the Lenovo logo where the brand is more well-known.

However, analysts are concerned that the tablet market is already approaching maturity, with growth slowing to 12.4 percent over the past year. The concern is that Lenovo may struggle to make much of an impact, even with the Motorola brand name.

Lenovo’s CEO didn’t give anything away about any future Motorola tablets, unfortunately, so we might have to wait a while longer until a new product appears. Would you like to see Motorola back in the tablet game?