For all the pre-launch hoopla, it didn’t take long for the excitement over the Moto X to fizzle out, and the fact that the device is only available in some markets in the Americas is one of the main reasons.

The good news is the Moto X may eventually make it to the rest of the world, as hinted by a Motorola marketing executive that talked to TechRadar.

[quote qtext=”The reception of Moto X has been fantastic and we’re continuously perusing opportunities in the EMEA (Europe, Middle East, and Africa) region, so really watch this space. ” qperson=”Marcus Frost” qsource=”Motorola EMEA” qposition=”center”]

This is typical marketing doubletalk, that may or may not mean what we hope it means, so don’t make any plans just yet. But it’s an encouraging sign, nonetheless.

Motorola just opened the Moto Maker customization program to customers of Verizon, T-Mobile, and Sprint, after months of AT&T exclusivity. Further aiding sales, the Moto X received a price cut to $99 on contract, while Verizon customers can grab it for just $49 until November 18.

The Google-owned company is assembling the Moto X in a Texas plant, though output has been relatively modest. According to Strategy Analytics, Motorola sold 500,000 Moto X units in Q3, a figure that some called disappointing. Note however that the Moto X was only available for the last few weeks of Q3, and only at some carriers. The wider availability, price drop, and opening of the Moto Maker program should give the X a real boost this quarter.

Even if the Moto X doesn’t make it to Europe, its smaller sibling Moto G certainly will: the powerful, yet very affordable device is already on sale in some markets in Europe, and more will follow over the next weeks.