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"Moto Maxx" trademark hints at upcoming phone, or does it?

Motorola has filed a new trademark for a "Moto Maxx", but what is it? Is it a Verizon phone? Is it simply a Moto device with a huge battery?
July 30, 2014
Motorola Moto G aa 15

Motorola has filed a new trademark for a “Moto Maxx”, categorized under mobile phones, smartphones and accessories. It doesn’t take a mobile expert to realize this is probably a trademark for an upcoming smartphone, but confusion surrounds the mysterious device. Mostly because its name doesn’t follow Motorola’s traditional naming scheme.

If the Moto Maxx is to reach the light of day, we could see it taking multiple roads. The “Moto” moniker has been attached to global smartphones for some time now. This series includes devices like the Moto X, Moto G and Moto E, so the brand now has a fame for producing unlocked and/or easily accessible smartphones.


On the other hand “Maxx” is closely associated with the Verizon-exclusive DROID brand. Devices like the Motorola DROID Maxx, DROID RAZR Maxx and others have been released and are known for their impressive performance in battery life. So, where does this leave the rumored Moto Maxx?

Is Verizon getting rid of the DROID branding (which does happen to belong to Lucasfilm)? Will it be part of the “Moto” family and simply come with a large battery, like other Maxx devices? For all we know this trademark could be nothing but a placeholder and will never make it to market. The Moto Maxx’s future is uncertain, but you can be sure we will promptly bring you any details that may emerge.