Cell phone study

Around 1.5 million new Android devices are activated each day. According to a new research study conducted by Google and Compete, 35 percent of cell phone purchases are driven by consumers’ desire to have the “latest and greatest device”. This number is up 10 percent from last year, with the survey based on shopping habits of two million individuals who purchased wireless devices, and services.

Here are some of the findings:

  • 42 percent of cell phone buyers were eligible for an upgrade.
  • 35 percent wanted the ‘latest and greatest’ device.
  • 19 percent switched to another carrier for a better deal.
  • 17 percent switched for a faster and more reliable network.
  • 12 percent replaced a lost or stolen phone.

When it comes to the buying process, 32 percent of individuals select a phone first and then a carrier. Among those who are switching carriers, that number jumps to 48 percent. Around 47 percent considered two or more carriers when opting for a new phone, and 66 percent considered two or more phones. Research is very important to consumers in finding the best value, with 80 percent of all research done online.

Cell phone study

Here are some more interesting stats:

  • 76 percent visit three or more brand sites when shopping.
  • 57 percent of research happens two weeks before purchasing.
  • 30 percent researched products and services using their mobile phone, up from 8 percent in 2011.
  • While researching in retail stores, 39 percent used their mobile phone to check prices at other locations, and 38 percent looked for discounts or offers.

The study also found that shoppers are four times more likely to watch videos about the phones they’re considering buying, and 34 percent watch over 30 minutes of relevant video during online research.

How do you research for a new phone? Tell us in the comments section!