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Apple first, Google second, Samsung seventh in brand value in 2014

Interbrand published its annual brand value report, and technology companies are once again dominating the top 10.
By
October 9, 2014
interbrands top 100

Interbrand published its annual brand value report, and technology companies are once again dominating the top 10.

Interbrand is a brand consultancy firm known for its annual listings of the most valuable brands in the world. To determine brand value, the firm looks at three main aspects: the financial performance of the company, the influence the brand has on buyer’s choices, and its strength to command a premium for the company.

Two companies in Interbrand’s top 100 have reached the $100 billion threshold for the first time. Apple, with a $118 billion valuation and a year over year growth of 21 percent, continues its run at the top, but Google isn’t far behind, with $107 billion and an annual growth of 15 percent. The two Silicon Valley-based behemoths are leading the mobile industry, and their position at the top is a testimony to the massive importance of mobile technology in our lives.

Venerable IBM comes in fourth, on a slight decline, while Microsoft holds on to the fifth position, with a brand valuation that is roughly half of Apple’s.

Samsung, the biggest smartphone maker and one of the world’s top marketing spenders, continues to improve its perceived brand value, going up a position from last year to the seventh place. Interbrand estimated Samsung’s brand value at $45 billion.

Other mobile players in the top 100 are Amazon (#15), Sony (#52), Huawei (#94), and, barely clinging to the top, Nokia (#98). Huawei is the first Chinese company to ever enter Interbrand’s top 100, a position that reflects is growing global presence and prowess in the mobile market.

What is your preferred tech brand and why?