microsoft Lumianauts

In a move of uncertain taste, Samsung recently announced that it would be “taking over” Terminal 5, the largest terminal of London’s Heathrow Airport, one of the busiest in the  world. The takeover, the original press release gushed, would see Samsung’s logo everywhere inside the terminal, whose name would be changed to “Terminal Samsung Galaxy S5” for the duration of the campaign.

As it turns out, the re-branding was less exhaustive that Samsung led us to believe, but at least one competitor found it necessary to strike back.

Microsoft Devices, formerly Nokia’s smartphone division, sent four “Lumianauts” in search of “the Galaxy” inside Heathrow’s Terminal 5. What did they find inside? Well, not much.


From Microsoft/Nokia’s blog post:

[quote qtext=”Once the brave Lumianauts stepped foot in to the brand new terminal, though, they quickly learned that there was no such thing as a flights to ‘the Galaxy’. Rather, the terminal had taken over by advertising for another mobile phone company. With constellation map in-hand they bowed their heads in disappointment and rang HQ, “Microsoft…we have a problem.” ” qperson=”” qsource=”” qposition=”center”]

Having failed to find anything exciting in Terminal Galaxy S5, the Lumianauts consoled themselves with their own “out of their world” Lumias.


It’s always fun to see big companies trading punches, especially when it’s funny and good natured, like in this case. With that said, Microsoft, you could’ve done better, though this is still a class above your ill-fated Scroogled campaign against Google.