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Microsoft: we're happy to include ads in YouTube Windows Phone app, if Google lets us

Microsoft says that it's happy to bring ads to the Windows Phone YouTube app, if Google gives them
May 16, 2013

The Windows Phone YouTube app quarrel between Google and Microsoft has a new episode to it, as Microsoft says it will include ads, under certain conditions.

Google has recently sent a cease and desist letter to Microsoft about the Windows Phone YouTube app, mentioning the lack of ads when videos are being played back, as well as the fact that videos could be downloaded. The letter also said that the app had no problem playing videos that Google’s partners didn’t want played on certain devices, like mobile devices with certain feature sets.

Microsoft was quick to respond to the letter, doing so through a spokesperson, quoted by ZDNet. The response attacks Google for not working with Microsoft on developing an app “on par with other platforms,” as the Windows Phone YouTube app is one of the most downloaded on the platform. Microsoft also adds that the latest update, which tries to bring the same experience users get elsewhere, has yielded very positive feedback from its platform’s users.

Here’s what Microsoft said on the ads topic:

[quote qtext=”We’d be more than happy to include advertising but need Google to provide us access to the necessary APIs. In light of Larry Page’s comments (yesterday after the Google I/O event) calling for more interoperability and less negativity, we look forward to solving this matter together for our mutual customers.” qperson=” ” qsource=”Microsoft” qposition=”center”]

Microsoft refers to some comments that Google CEO Larry Page has made during his Google I/O keynote speech, which showed that things are not too good between the two companies. Namely, he criticized Microsoft for giving its users on the option to use Google Chat. He added that it’s not possible for people to “milk off one company for their own benefit.”

The two companies have been known to take swings at each other, but this one seems to be a pretty serious one. It will be interesting to see if Google will go on with the argument, or just help Microsoft design an app that’s according to its requirements.

What do you think? Will Google and Microsoft find a way to resolve their differences?