As you might remember, LG recently launched a new Android phone in Korea, called the Optimus LTE. What makes this phone special, at least from our perspective, is the fact that it is sporting to the world’s first 4.5 inch True HD IPS display, which quite a few industry pundits are saying is more advanced than Samsung’s latest Super HD AMOLED 720p 4.65 inch panel, featured in the upcoming Galaxy Nexus. How do they compare?

Galaxy S2 on the left, Optimus LTE HD on the right

LG recently introduced its True HD IPS display, and the company recently held an event in Seoul dedicated to hyping its new screen. Among the benefits they boasted include improved battery life, increased color accuracy, and much more. It’s no slouch in the resolution department either – and is packing 1280×720 of pixelated goodness.  but the company only saw fit to announce the technology officially now. The company was keen to express the advantages its new display holds over competing screen technologies – namely Samsung’s Super AMOLED (HD) technology – the display featured in the upcoming Galaxy Nexus.

According to the latest analysis from Intertek, a company that deals with testing and certification, this new display from LG beats the Super AMOLED display in terms of natural color reproduction (which it claims is up to three times as accurate), and in terms of power consumption, which amounted to only 624mW for LG’s True HD IPS display versus Samsung’s Super AMOLED panels 1130mW consumption. The one true advantage the Super AMOLED display holds is that it can still produce the truest, deepest blacks. But how often do we see black on a smartphone? Certainly not when viewing a webpage, or when sending texts – but for movies? Absolutely.

This is what Intertek had to say about LG’s new AH IPS display in regards to Samsung’s AMOLED display:

AH-IPS was also recognized as superior to a comparable AMOLED display in terms of power consumption in the same tests.”

According to LG & Intertek, these are the key advantages of their new display:

  • More information at a glance with genuine 1280 x 720 HD resolution and 16:9 screen viewing without  distortion, which are the same standards used in the television industry;
  • Sharper and crisper text thanks to 329 ppi real RGB resolution;
  • True natural colors that are the most comfortable to eyes;
  • Automatic color adjustments applied by LG’s exclusive Mobile HD Graphic Engine;

Even though the Optimus LTE HD wasn't included in the above comparison by Anandtech, it's featuring a 4.5-inch 1280x720 resolution display with a PPI of 329.

Considering that the consumption LG’s newest display offers energy saving of almost 50%, we seriously hope that Samsung has also worked diligently on power savings when putting into production its new HD display that, in a few weeks, we will see on the hotly anticipated Galaxy Notes and  Galaxy Nexus!

According to LG, its True HD IPS display takes the viewing experience on mobile handsets to a new level, thanks to its high resolution (1280 x 720 real RGB pixels) and automatic color adjustments applied actively by LG’s own Mobile HD Graphic Engine.

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The Korean company is definitely vying for a place at the top of the smartphone podium with this one, and also believe that the IPS displays perform better than AMOLED in areas of color accuracy, battery efficiency, and overall brightness. Now, while we are definitely appreciate color accuracy – sometimes its nice to have saturated colors that literally pop off the screen. This is, after all, one of the primary reasons why people loved the original Galaxy S, the Galaxy S II, and are so eager to get their hands on the upcoming Galaxy Nexus. Furthermore, it remains to be seen whether or not these claims will pan out in the real world with regard to battery efficiency, as AMOLEDs don’t need to be lit at all times. Conversely though, AMOLEDs consume more power when they have to display white, like when viewing webpages, or when viewing text, for example.

Still, we are very excited for the global launch of LG’s new flagship, and think it will be again raise the bar for smartphones everywhere. No word yet on when they will be releasing a global version of the Optimus LTE, but we are hoping that it comes Westward bound sometime before the holidays to compete head to head to the Galaxy Nexus, and the DROID RAZR.

How about you? Any thoughts on this? Does Super AMOLED still reign supreme, or are you willing to give another display a chance?

Images via Lazion, Anandtech,

Darcy LaCouvee
Darcy is the editor in chief at Android Authority. He follows the latest trends and is extremely passionate about mobile technology. With a keen eye for spotting emerging trends and reporting them, he works hard to bring you the best analysis, updates, and reports on all things Android. Darcy lives and breathes the latest mobile technology, and believes Android will be on a billion devices in the not too distant future.