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LG takes out the largest ad in the world

LG has setup a billboard the length of two football pitches at the King Khalid International Airport in Saudi Arabia to advertise its G3 smartphone.
September 19, 2014
LG Billboard

In today’s ultra-competitive smartphone market, vendors rely on marketing more than ever to convey new products to consumers. Billboards are a classic advertising medium, but do you really need one that spans the length of two football fields? LG seems to think so.

The company has setup a humongous billboard outside King Khalid International Airport in Saudi Arabia to advertise its not quite so colossal LG G3. So large is the advertisement that it has also been awarded a certificate from Guinness World Records.

The giant billboard is expected to be glanced upon by the 20 million or so people who travel through the international airport each year. Coming in at around 240 meters wide and 12 meters high, with a combined surface area of 3000 square meters, it is going to be pretty tough to miss.

LG Billboard Dark

LG expects that the billboard could help bring in around $25 million worth of business over the next 12 months. After the LG G3 campaign, the advertisement will be used to showcase LG Electronics’ range of home appliances, air conditioners, and, of course, its broad range of smartphones.

Due to its large size, the steel structure had to be specially designed to withstand the harsh local winds and whipped up desert sands. The extra safety precautions are probably a sensible move given that LG’s last stunt, the big balloon event in Seoul, left 20 people injured after participants showed up with BB guns and spears to pop the balloons.