For years now, LG hasn’t been a big name in the Android smartphone world, in a race dominated by Samsung, Motorola, and HTC. But this year has shaped up to be the year of the underdog, with companies like Huawei, ZTE, and LG releasing legitimate contenders for the title of best Android smartphone of 2012.

Apart from its high-end lineup, LG also introduced the Optimus L series in February this year, at the MWC 2012. The three device series includes the L3, L5, and L7 smartphones, which were expected to debut in Q2 this year.

Just barely keeping with the stated timeline, LG today announced the release of the Optimus L5 smartphone in Europe. The device will first be available, later this month, in the UK, France, and Germany, then followed by CIS, the Middle East, and Asia. A South and Central American release will happen soon after.

The LG Optimus L5 specifications include:

  • 800 Mhz ARM Cortex-A5 processor
  • 4″ HVGA display
  • 5.0 MP rear camera with LED flash
  • 4GB internal storage, expandable via microSD
  • 1,500 mAH battery
  • Android 4.0 out of the box

The decidedly mid-range device will also feature dual-SIM capability in the CIS, Middle East, Asia, South and Central American markets. European and North American releases will feature NFC “Tag and Play” for peer-to-peer sharing and mobile commerce. The device will also feature a new UX along with a QuickMemo application, that will allow users to instantly take notes without needing to open a separate app. You can see this feature in action in our LG Optimus 4X HD review.

While the specifications are nothing to boast about, the phone, claimed to be “the slimmest in its class,” is very sleek and stylish and is sure to turn a few heads. There is no official information on the cost of the device yet, but a low price-point will only help its cause. It is a good option for those who don’t want to splurge over $700 on a high-end device, but won’t compromise on form factor.

For more information about the launch, you can find the complete press release below.

What are your thoughts? Will you be looking to buy the LG Optimus L5? Is the sleek form factor enough to make up for the disappointing specifications? Let us know in the comments section below.


Elegant and Thin, Newest LG Smartphone is Slimmest in Class

SEOUL, June 17, 2012 – The LG Optimus L5, one of LG’s stylish, high fashion L-Series smartphones, will make its global debut in key European markets this month. The device will be available in the U.K., Germany and France, followed by markets in CIS, Middle East and Asia before crossing the ocean over to Central America and South America.

True to L-Style’s elegant design philosophy, the LG Optimus L5 is a seamless merger of style and technology. Dressed in a sensuously slim body measuring only 9.5mm, the smartphone comes packed with intuitive and intelligent features such as dual SIM capabilities (in Asia, CIS, Middle East, Central and South America only) and NFC “Tag & Play” (in Europe and North America) for mobile commerce and peer-to-peer sharing.

Running on the Google’s latest Ice Cream Sandwich Android operating system, the LG Optimus L5 offers the best-in-class 4.0-inch display for a roomy and error-free mobile experience. The new user interface also lets you get more done with fewer finger taps. The Optimus L5 boasts LG’s new User Experience (UX) with QuickMemoTM which allows users the ability to instantly jot memos or notes from any screen without having to open a separate application.

“The LG Optimus L5 is a very balanced smartphone that offers a great combination of design, display, performance, battery life and price that many will find very attractive,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “This device, along with other products in our L-Series portfolio, will especially appeal to fashion forward users everywhere.”
Key Specifications:

  • Chipset: MSM7225A (Cortex A5 800MHz)
  • Memory: (up to) 4GB Internal Storage / Micro SD support (up to 32GB)
  • Display: 4.0-inch HVGA
  • Camera: Rear 5.0 MP AF with LED Flash
  • OS: Android 4.0 Ice Cream Sandwich
  • Battery: 1,500mAh
  • Size: 118.3 x 66.5 x 9.5 (mm)
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