It’s not easy to be that other Korean Android manufacturer, but LG is certainly working to stand out in the crowd. Despite a very timid IFA 2012 showing, it looks like this fall is shaping up to be rather prolific for LG, with newly unveiled phones already piling up.

The Optimus G was made official almost two weeks ago, the Optimus L9 followed the next day, while the first days of September brought us the Intuition, Splendor and Escape. None of these fresh new gadgets is a pushover, but it’s pretty obvious that one in particular stands out.

We’re talking of course about the Optimus G, LG’s contender against the Samsung Galaxy S3, GNote 2, and HTC One X for the title of best smartphone around. The 4.7-incher clearly has the qualities of an awesome phone, although it’s far too early to make any long-term predictions.

The spec sheet really does look impressive, with both the Qualcomm Snapdragon S4 Pro APQ8064 CPU and 4.7-inch 1280 x 760 pix res IPS LCD set to blow out the competition. However, we still have a couple of reasons to be skeptical of the Optimus G’s future success. The battery might not keep up with the LTE chip featured by the G, while the 13 MP camera, which sounds impressive in theory, has a rather tough legacy to shake up.

LG is yet to address that potential battery drawback, but, as far as the camera goes, the Koreans are at least trying to put us at ease. A rather odd promotional video has been posted on YouTube, praising the Optimus G’s ultra slim camera. The clip is particularly strange as it follows on the footsteps of a really cool teaser, but we guess this is one way to advertise an upcoming gadget, too (albeit a much less creative and intriguing one).

The rear-facing shooter developed in-house by LG Innotek is described in some big words by one of LG’s optics department officials, but the thing is the reality might not be that great. And while we do applaud the company’s ability to keep the phone’s thinness very low while upping the camera’s sensor, we’re a bit worried about the technology used in the process.

The “highest resolution in a smartphone”, as LG calls it, seems to have been achieved by shrinking the pixels, which could have major side effects in the camera’s actual performance. The Optimus G’s shooter has 1.1 microns pixel size on a 1/3″ sensor size, which is not only lower than on the Nokia 808 PureView or Lumia 920, but also the Galaxy S3 and iPhone 4S cams.

Of course, LG might still have a couple of aces up its sleeves, so before we actually see some sample shots, or better yet, snap some pictures ourselves, we will refrain from drawing any conclusions. At the worst, the camera won’t be perfect in low light conditions, but it will still most likely be the best on an LG phone up to date.

What is more worrying is that the G will be made available in certain undisclosed regions with an 8 MP camera. We’re pretty sure US tech users will be treated with the 13 MP variant, but it’ll still be annoying to see that LG isn’t able to ensure consistency across its products. Most likely, this is because Sony’s (the supplier of the 13MP sensors) inability to deliver enough units to satisfy demand. It’s apparently the same reason why the Galaxy Note 2 only features a 8MP camera.

Check out the full promotional video of the Optimus G below and tell us if this new info tones down your enthusiasm for LG’s upcoming flagship or if you’re still excited about it. Could it have what it takes to challenge the Galaxy S3?

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