LG Optimus F5 F7

We knew better than to get super-excited when LG vaguely teased the new F-Series, and yesterday’s F5 and F7 leaks seemed to confirm our fears. There was nothing really special about the duo’s design, so we didn’t expect the specs and features to blow us away either.

And now that the two phones are official… it’s clear we weren’t too far off from reality. Don’t get us wrong, the Optimus F5 and F7 don’t look awful. And their specs are not exactly run-of-the-mill. It’s just, we can’t see the wow factor.

And don’t even get us started on how crowded LG’s smartphone line-up is becoming and how tough it’s going to be in a couple of months to distinguish each slightly different device.

But enough with that and let’s see exactly what we’re dealing with here. In a nutshell, the F7 is a 2012 high-ender dressed in 2013 mid-ranger clothes. You have your 4.7-inch True HD (aka not Full HD) IPS panel, your 1.5 GHz dual-core processor, 2 GB of RAM, 8 GB of internal storage, microSD support, 8 MP rear-facing snapper, 1.3 MP front-facing cam, Android 4.1 Jelly Bean, LTE and 2,540 mAh battery.

Again, nothing terribly wrong there (besides the 8 GB of on-board memory, maybe), but nothing to scream innovation either. The CPU is undetailed at the moment, but we’re guessing it’s going to be of Qualcomm’s Snapdragon S4 variation.

LG teaser

Meanwhile, the design still feels like an Optimus G – Optimus L combo. Stylish, no doubt about that, but maybe the bezel and overall thickness of the device could have been shrunk down a tad.

As for the F5, that’s even easier to forget, despite a better design and slimmer profile. The 4.3-inch IPS screen only boasts a 960 x 540 pixels resolution, the dual-core CPU is clocked at a lower 1.2 GHz, the RAM is cut in half, while the main camera is a 5 MP unit.

The 2,150 mAh battery doesn’t sound half bad, as do the on-board Android 4.1.2 Jelly Bean, LTE speeds, 8 GB of internal memory and microSD support. And yet there are too many common points between this fellow and another new mid-ranger from LG, the Optimus L7 II.

LG has worldwide rollouts planned for both the F5 and F7, but there are no details on pricing yet. The lower-end model will be made available sometime in Q2 in Europe, “followed soon by the F7 in selected markets”. We expect to hear more on that come next week’s MWC, when we’ll also most likely get some quality one-on-one time with the duo. The question is, is anyone interested?

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