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Are ads on their way to the KitKat dialer? [Update]

According to a few strings of code found in the KitKat APK, Google may soon be bringing ads to the Android 4.4 KitKat Dialer.
November 1, 2013

Android has dramatically evolved over the years in many ways, though one area that hasn’t seen a lot of love has been the dialer app. With Android 4.4 KitKat, this all changes. The new KitKat phone dialer brings us plenty of new features, including a card-based UI, in-app business search, smart contacts, smart caller and so much more.

While the new dialer has plenty of positives heading our way, Google might also be sneaking in something a bit more sinister.  According to Android Police, hiding within the dialer’s code is a set of strings that obviously refer to advertisements:

<string name=”enable_disable_advertisements”>Advertisements</string>
<string name=”advertisements_enable”>Advertisements enabled</string>
<string name=”advertisements_disable”>Advertisements disabled</string>

It’s currently unclear what form these ads might take, we could be talking about full image ads, or even just simple text ads. We also can’t say for sure that Google intends to roll these out, they may have just been experimenting with the possibility.

Even if ads do surface in the dialer, the presence of the “Advertisements_disable” string seems to suggest that there might be a way to turn them off.

Does the idea of (hopefully) subtle ads in parts of the dialer bother you or not?

Update: A Google rep has reached out to Android Authority clarifying that the code in question is actually quite old, and has appeared in past versions of the dialer. Furthermore, the rep says that Google is not working on bringing ads to the Dialer.