Japanese operator Softbank has just unveiled an Android 4.0 smartphone that’s designed for those who have an unhealthy obsession with the Disney characters Micky Mouse and Mini Mouse. The device, built by Sharp, is an absolute beast. It has a 4.5 inch 720p display, 1.5 GHz dual core processor, which we’re going to assume is the Qualcomm Snapdragon S4, a 13 megapixel camera, and 8 GB of built-in storage that can be expanded via the use of a memory card. The model number, should you be curious in importing this thing, is DM014SH. It’s also got 4G LTE, but we’re not exactly sure which band it supports. Anyway, it doesn’t really matter since this phone will probably never leave the land of the rising sun.
This brings up an interesting question, how come Sharp doesn’t bother entering the international market? Is it a logistical issue? The population of Japan is roughly 127 million. To put into some context, America has about triple the number of people. In other words, to serve a larger market, they would have to do a lot of work to increase their output. Work that they probably wouldn’t rather do since their specialties lie in making mobile phone displays.
Looking forward, can we expect companies to see what Sharp/Softbank is doing and be “inspired” to offer similar products? Technically, Samsung is already doing this. Earlier this year they launched a Hello Kitty version of the Galaxy Y in Europe. Sure, the Galaxy Y is nowhere near as powerful as the DM014SH, but maybe that was done intentionally? If you think about it, why wouldn’t Samsung just take a budget phone, slap a few stickers on it, and then charge double the price?