Samsung Electronics Co. has plans of merging its ‘bada’ mobile software with an Intel powered platform as a way to expand itself away from the Android craze. In Q3 2011, Samsung was named as the biggest Android smartphone manufacturer in the world. Despite this, the company still united with Intel so that they can strengthen its mobile software edge.

In related events, a coupleof Linux software groups (both backed by Samsung and Intel) agreed to develop Tizen, which will be a new mobile OS. This OS was developed by merging the Meego and LiMo platforms. They hope to gain a wider industry as well as consumer support.

‘We have an effort that will merge bada and Tizen, a spokesman from Samsung confirmed senior VP Kang Tae-jin as he was telling Forbes magazine.

Through the open-source platform of Tizen, a multitude of devices such as smartphones, tablets, netbooks, in-vehicle infotainment systems and internet-enabled TVs can be supported.  This is in the hopes of the company to attract the support of both manufacturers and developers to compete with the currently dominated Android and Apple software.

During the third quarter, Android was responsible for 53% of the global smartphone market while Bada only had 2.2%.


If ever this pushes through, will you still be using Android or switch to bada?

Christine Torralba

Christine Torralba has been a freelance writer for the past couple of years. While most of her work has been ghostwritten, she has also contributed articles to magazines such as SPARK, Monday, Vault and Epic. In her spare time, she cooks, takes photos of food, and manages to write about it on her food blog.