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Is Microsoft's financing of the Dell buyout a sign of panic over Android and the post-PC era?
As a private company, Dell won’t be responsible to shareholders, nor to the fickleness of the stock market. This means the board can take a long term view of how to re-model the business in the post-PC era and make some radical business decisions without having to give answers to those looking for immediate or short terms gains and profits.
However it is, Dell’s role in the tablet and smartphone age that makes Microsoft’s involvement interesting. According to Microsoft the reason it invested such a large amount in the buyout is because it is “committed to the long term success of the entire PC ecosystem and invests heavily in a variety of ways to build that ecosystem for the future.” Or, in other words, the PC ecosystem is being destroyed by the likes of Android and iOS and Microsoft needs a way to prop up the PC so that it doesn’t collapse all together.
Although Dell has dabbled in alternatives to its core Windows on a PC business, including the Android-based Streak and a bit of flirting with Linux, it is Microsoft’s Windows OS running on Intel hardware that makes up the backbone of Dell’s business as it sells hardware, software, and services to end users and enterprises.
However, for $2 billion, Microsoft doesn’t get representation on Dell’s board of directors, nor does it get any operational control. What it does get is a gentlemen’s deal that Dell won’t get into the Android business again and will stay loyal to Microsoft at every level. This likely means that even if Dell wants to re-attempt an entry into the tablet market it will do it with Windows 8 RT.
Ironically, by limiting its options to just Microsoft based solutions Dell could fail in the long term. All the other major IT companies including IBM, HP and Lenovo all have successful business units that are not based on Microsoft’s software. Dell’s biggest rival Lenovo is a very big Microsoft customer but even so it has built a thriving Android mobile device business in Asia.
Of course, Microsoft is describing its investment in Dell as “passive”, as it doesn’t want to upset other PC makers like Lenovo or HP who are rivals to Dell but generate large amounts of income for Microsoft by installing Windows on their PCs. But with Microsoft’s partnership with Nokia, its launch of the Surface tablet, and now its investment in Dell, it is clear that the old model of “we will make the software and you make the hardware” is dying.
What do you think? Is Microsoft really panicking about Android? Is the PC doomed?