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iPhone 5 ahead of Samsung Galaxy S3 in web traffic, but only by a whisker

According to Chitika’s latest US and Canada mobile web traffic report, if we only take the iPhone 5 and S3 into account, the score is 51% - 49%.
February 16, 2013

We know that most of you like to focus on the positives when it comes to the Android vs iOS “war”, but you probably remember one particular battle the iPhone 5 easily won against the Samsung Galaxy S3 last fall.

Although it was only out for a few weeks, Apple’s latest had the clear upper hand against the S3 in North American web usage. The score was 56% – 44%, and, with GS3’s hotness declining, it was natural to expect the gap to widen over the following months, right?

But, believe it or not, the two phones are now almost tied. According to Chitika’s latest US and Canada report, if we only take the iPhone 5 and S3 into account, the score is 51% – 49%. That’s based on web traffic from February 1 to February 9, but we have no reason to believe the data doesn’t reflect a wider trend.


Both phones’ shares are on the rise when looking at the mobile phone market as a whole, with the iPhone 5 capturing 6.6% (previously 3%) of the total web traffic and the GS3 at 6.4% (up from 2%). Other iPhones have accounted for a 34.9% piece of the pie, Samsung had 14.2%, while “outsiders” had 37.8%.

Samsung was therefore considerably behind Apple, but on the flipside the trend seems to be favorable to the Koreans. Sammy’s total share of 20.6% is up three points since October, while Cupertino dipped from 46% to 41.5%.

Getting back to the GS3 vs iPhone 5 battle, we have to wonder what exactly happened to turn the tables. Does Samsung’s super-phone get better with age? Are S3 users now more active on the web for a reason? Or was the report a fluke and the iPhone 5 will again widen the gap next time?