If you’ve heard a lot of speculation about the LG Prada 3.0 phone, you’ll be pleased to know that the wait is almost over. With the official press release out in the open (see below), more details can be learned about the PRADA phone by LG 3.0. As its name suggests, you can expect some nifty specs from the third partnership between the two big brands; one in technology, the other in high fashion.


The Prada 3.0 is equipped with a 4.3-inch NOVA display. Although it is not as spectacular as Samsung’s Super AMOLED screen, you can expect a thin form factor and brightness from it. In fact, it is the same screen found on the unsuccessful LG Optimus Black.


For its processor, the Prada 3.0 contains a 1GHz dual-core, dual-channel processor—the same one which can also be found on the LG Optimus 3D. It still isn’t as superior as the 1.5GHz CPU which is being raved about lately. It currently holds a customized Android feature on its Google Gingerbread OS. For Ice Cream Sandwich fans, LG has promised to provide an upgrade in due time.


The phone is also equipped with an 8MP camera on the back, expected to shoot up to 1080p of video. Rumor has it that the NFC is also part of the phone’s splendor. However, LG has yet to give a formal announcement on this.

Should You Buy It?

Despite its lack of power and specs, the only question left is: should you buy it? Well, if you’re after the Prada label, then you definitely should. Apart from getting the phone, you can expect a Prada docking station, Bluetooth headset, and a ‘fashionable Prada bag’ exclusive for the 8.5mm handset. There’s also a ‘Saffiano’ decoration embellished on its back.

An official UK release date has not yet been given. But the way things are heading, we should see the phone in stores by Q1 2012.


[Source: Tech Radar]



PRADA and LG introduce the PRADA phone by LG 3.0 – the ultimate synthesis of form and function

London, 14 December 2011: PRADA and LG, which have in the past, jointly developed mobile phones with maximum functionality and elegance reveal, today launched the PRADA phone by LG 3.0, the latest must-have smartphone. The highly anticipated phone is the third resulting from this collaboration, and embodies the design standards of both companies.

The PRADA phone by LG 3.0 combines the unmistakable style of Prada with LG’s innovative technology, including one of the biggest and brightest screens on the market at 4.3 inches and 800 cd / m².

The completely decorated in classic black smartphone meets the clear and straightforward design philosophy of PRADA and is equipped with a large and bright touch screen on the front, and the PRADA Saffiano typical decoration on the back. Every detail exudes a simple elegance, with the special floating mass of Technology LG’s flat shape with the already impressive 8.5 mm thin still further emphasized. To complete the minimalist look of the phone has only a minimum of physical buttons.

The performance of the PRADA phone by LG 3.0 is its stunning appearance in no way inferior: the gigahertz Dual-Core/Dual-Channel-Architektur provides a high-speed performance and dual-band WLAN enables fast browsing on the move.

The high design standards of the smartphone is also evident when it is switched on. The PRADA phone by LG 3.0 offers a specially developed control concept with a unique menu and symbols in black, gray and white. This interface allows users to benefit from the latest features of the Android Gingerbread operating system, an upgrade to Android Ice Cream Sandwich is provided in the future.

The special user interface is presented to users on the NOVA High Brightness display with a size of 4.3 inches (10.9 centimeters) and a brightness of 800 cd / m², where it all their favorite photos and content, even in direct sunlight can enjoy. And true to the motto of LG “Life’s Good” can be customized with the 8 MP camera with up to 8 GB of memory to capture all the beautiful moments in life and play in high quality.

In addition, available to users a full range of PRADA phone accessories like a docking station and a Bluetooth headset with PRADA logo available. You can use your phone by LG PRADA 3.0 also bring in a fashionable Prada bag.

The main technical data :

o Operating System: Android Gingerbread

o Memory: 8 GB

o Display: 4.3 “/ 10.9 cm

o Resolution: WVGA (800 x 480)

o NOVA Display: 800 cd / m²

o Camera: 8 MP

o Dual-Core/Dual channel processor with 1.0 GHz

o Battery: 1,540 mAh

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The collaboration between Prada and LG in retrospect

With the cooperation of PRADA and LG, which began in 2006 and the launch of two premium-phones in the years 2007 and 2008 led to the key elements are the focus of a smartphone – starting with software and user interface to design and packaging.

The PRADA phone by LG 1.0, a pioneer of the fashion-house phones on the market was, with more than one million units sold an unprecedented success. This premium mobile phone combined with modern technology, refined design. Thus, the PRADA phone by LG 1.0 a place in the history of product design and conquered is part of the permanent collection of the Museum of Modern Art (MoMA) in New York City and the Museum of Contemporary Art (MOCA) in Shanghai.

The PRADA phone by LG offered to the users also revolutionary new technologies. Thus, the PRADA phone by LG 1.0 was the first mobile phone in the world with a touch screen, and his successor, which provided 2.0, for an entirely new mobile experience thanks to an additional wristwatch with Link technology for the display of caller information, SMS messages, call logs, blocked numbers and alarm indications.