For its participation in this year’s Consumer Electronics Show (CES 2012), LG is entering with one of the most anticipated devices at this time. If you have already heard about the upcoming Intel Medfield Android devices that LG will launch on January 10, here’s a little background on the powerful merger between the two companies.
- In last year’s CES 2011, LG and Intel were both set to launch the Intel Moorestown-based LG GW990. Sadly, the event didn’t happen because both parties decided to pull out the project due to a lack of marketability in the product.
- Even though the first smartphone collaboration did not happen, the two companies went on to come up with an Intel-powered Android LG device. To this, a high-ranking executive from LG shared:
“LG Electronics will produce Intel’s first Android smartphones that use Intel’s own mobile platform. The device will be shown at the CES.”
- Due to their collaboration, Intel has not been an active player in the mobile market. Considering the fact that they are the largest chipmaker in the world, they have been tight lipped about crucial issues involving the brand. To which, the chief of Intel Korea, Lee Hee-sung has commented:
“Intel’s chief executive Paul Otellini will release Intel’s first Android smartphone using our own platform at the CES.”
Not Everyone Believes So
An unnamed LG executive, however, affirmed that not everyone at LG is hopeful of the future of the company with Android. The anonymous executive shares to Korea Times:
“Personally, I doubt that LG Electronics will release phones running on Android software based on any Intel platform. It’s quite possible for LG to push Intel’s reference mobiles but with huge subsidies from Intel for promotion.”
Moreover, the LG executive has shared that this Intel phone will most likely hit shelves from March, at the very least. Even with the previous announcement of both companies, we still doubt which we should believe.
Do you think LG will launch Intel Medfield on January 10? Or will it be another pull out? Let us know in the comments below.