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IDC: Android rules the world market with 59% share, Apple second with 23%

May 25, 2012

Mobile phone tracker firm IDC has released the latest numbers of worldwide smartphone shipment for the first quarter of the year. This period has all but confirmed the dominance of two particular mobile platforms, Android and iOS. The dynamic duo secured a combined 82% share of the 152.3 million smartphones shipped in Q1 2012 and made it tougher for other mobile platforms, such as Symbian, Blackberry, and Windows Phone 7/ Windows Mobile, to stop falling further down the chart.

Smartphones running Android OS were at the top of the heap, with more than 59% market share. Samsung emerged as the dominant player in the Android universe, and was the biggest contributor to the platform’s success story by securing a 45.4% share of all Android-powered smartphone shipments.

With a 23% market share, the number two mobile platform was Apple’s iOS, whose biggest contributor was the iPhone 4S. Apple’s strategy to expand the availability of the iPhones to more carriers has paid off well and kept user-end demand for the phones high.

According to IDC senior research analyst Ramon Llamas, the popularity of both platforms is due to a variety of factors, but mainly because of their ability to make “the smartphone experience intuitive and seamless.”

Other mobile platforms haven’t fared well and continued their downward trajectory. Symbian and Blackberry grabbed a 6.8% and 6.4% share, while Windows Phone 7/Windows Mobile has to be content with a 2.2% share.