Huffington Post ushered in a new era of Internet-based TV on Monday with its new HuffPost Live service. This unique effort is basically in a similar format to CNN and other news networks, but has one major difference. It’s online format means that it can actually reach out and communicate with its viewers in new ways. Utilizing live comments, tweets and video responses, viewers can interact with analysts and speakers on the various shows on this network in a way you just can’t do with normal television.
The network makes use of its own technology for many tasks but also incorporates Google+ Hangouts for roundtable discussions with editors, guests and bloggers within the new network.
HuffPost Live will stream for 12 hours a day, five days a week at first, but hopes to eventually ramp up its presence to 24-hour programming. In total, there are ten hosts for the network, though editors and bloggers from the Huffington Post will also be involved, and guests will regularly be invited onto the segments as well.
Needless to say, this is an ambitious project. The idea of truly interactive web-TV is an interesting one, and if Huffington Post succeeds with this format, it could be only a matter of time before other networks attempt similar interactive approaches.