Granted, Huawei is not a household name for most Westerners, and, those who do know the Chinese company associate it with low-spec, cheap feature phones. But Huawei, along with fellow Chinese tech giant ZTE, is in the process of rebranding itself as a tough competitor to Samsung or HTC. What’s their game plan? Simple: target the exclusivise high-end smartphone segment, currently dominated by devices like the Samsung Galaxy S2, but soon to be blown away by a whole new era of amazingly powerful devices like the HTC One X, the Samsung Galaxy S3, and many more.
Back in January, at CES, we were absolutely amazed of Huawei’s first effort – the Ascend P1 S, which the Chinese claim to be the world’s thinnest smartphone. And thin it is – only 0.26-inch or 6.68mm in its thickest point, which makes it a bit thinner than the 0.28-inch or 7.11mm Motorola Droid RAZR. But the Ascend P1 S is not only slim; It boasts an impressive 1.5GHz dual-core OMAP processor, 1GB of RAM, coupled with a beautiful qHD Super AMOLED display.
Now, at MWC, Huawei sets the bar even higher, by announcing the Ascend D quad, an incredible quad-core Android 4.0 smartphone, which they claim to be nothing less than the world’s fastest smartphone.
Here are the highlights of the Huawei Ascend D quad press release:
- The world’s fastest smartphone
- Powered by Huawei’s own quad-core processor, running at 1.2GHz/1.5GHz
- 4.5-inch design with compact design
- Proprietary power management system, 30% energy saving
- Android 4.0 Ice Cream Sandwich
- 720p HD screen, Dolby 5.1 Surround
- 8MP rear camera, 1.3MP front camera
- 1800 mAh battery, claimed to last 1-2 days on normal usage
- 64mm wide, 8.9mm thin
Huawei also announced two related devices: the Ascend D quad XL, which comes with a bigger battery (2500 mAh) but is also a bit thicker, and the dual-core Ascend D1 running at 1.5GHz and fitted with a 1670 mAh battery.
The new Huawei Ascend D quad and Ascend D quad XL will be available world-wide from Q2 2012, while the Ascend D1 will start selling in April 2012.
Huawei Introduces the World’s Fastest Smartphone: The Ascend D quad
With Huawei’s proprietary quad-core chip and power management systemBARCELONA, Spain, Feb. 26, 2012 /CNW/ – Huawei, a leading global information and communications technology (ICT) solutions provider, today introduced the world’s fastest quad-core smartphone, the Huawei Ascend D quad. Powered by the Huawei’s K3V2 quad-core 1.2GHz/1.5GHz processor and boasting the most compact design among 4.5-inch smartphones, the Ascend D quad expands the realm of possibilities for consumers with an Android 4.0 operating system and Huawei’s proprietary power management system which provides up to 30% in energy savings.“We’ve listened to people’s top demands from smartphones: speed, long-battery life, high quality visual and audio capabilities, and a compact, lightweight handset. The Huawei Ascend D quad exceeds these expectations,” said Richard Yu, Chairman of Huawei Device. “In January at the Consumer Electronics Show at Las Vegas, we achieved a world record for the world’s slimmest smartphone with the Huawei Ascend P1 S. We are proud to once again introduce a world-first at the 2012 Mobile World Congress with the Ascend D quad, the fastest smartphone.”The Ascend D quad is an entertainment dynamo with its 4.5-inch 720P high definition touchscreen, and the industry’s most powerful 32-bit true color graphic processor. Its PPI 330 screen providing crystal clear display even under direct sunlight, is complemented by its Dolby 5.1 Surround Sound and Audience earSmart™ voice technology for an experience which excels across the senses. Its 8-megapixel BSI rear-facing camera, 1.3 megapixel front-facing camera, and 1080p full HD video-capture and playback capabilities enables you to record your special moments in clearer, richer detail.The Ascend D quad comes with an 1800mAh battery, which lasts for one to two days with normal usage. The smartphone’s prowess is enhanced by Huawei Device’s proprietary power management technology which provides a longer battery life of up to 30% compared to industry average by adjusting power consumption according to usage needs. It also ensures higher chipset performance and efficiency by maintaining a low chip temperature.Measuring 64mm narrow and 8.9mm slim, the Ascend D quad is proof that good things do come in small packages. With an ultra-thin frame, the lightweight and compact smartphone’s 4.5-inch touchscreen seems to vanish into the edge, creating an “infinity” feel and allowing an exceptionally narrow body.In addition to innovative hardware design, the Ascend D quad also has outstanding software design. In addition to its Android 4.0 operating system, the Ascend D quad optimizes the user experience, ensuring greater ease of use.As part of the Ascend D series, Huawei also introduced the Ascend D quad XL and the Ascend D1 smartphones. The Ascend D quad XL comes with a 2500mAh battery which provides two to three days of normal usage. With the same specifications as the Ascend D quad, the Ascend D quad XL measures 10.9 mm slim. The Ascend D1 runs on a 1.5 GHz dual-core CPU and has a 1670mAh battery.The Ascend D quad series will be available in China, Australia, Europe, Asia-Pacific, North and South America, and the Middle East in Q2 2012. The Ascend D1 will be available in the above markets from April 2012.
Huawei Press Events Highlights
The Chinese phone maker just completed their press event at MWC, and here are the highlights:
- The “D” in Ascend D quad stands for Diamond. The Huawei Ascend series will include four categories of smartphones – Youth, Gold, Platinum, and Diamond. The ultra-thin Ascend P1 S is hence a Platinum.
- Huawei uses its own processors, but will also continue working with partners like TI.
- Huawei claims a big performance boost for its quad-core architecture – a benchmark presented at the event showed a 35 FPS score for Huawei vs. the 13 FPS score of a quad-core tablet.
- The Chinese claim that their networking expertise (they are a major manufacturer of telecom infrastructure) helps them improve battery life in phones (network scanning is battery-intensive).
- Huawei hopes to sell over 60 million units this year (not including the Chinese home market).
So, Huawei has some pretty ambitious plans for its brand new line of super smartphones. From what we’ve seen so far, they certainly have the potential – the hardware is powerful, the design is sleek. Let’s hope that the new Ascend will not disappoint when it hits the markets later this year.
Stay tuned for more information, we’ll update you as we receive it!