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HTC's sales down 45% in July compared to a year ago

August 7, 2012

HTC doesn’t seem to be doing too well lately, even after the big launch of the One series, and the much praised HTC One X smartphone. Yesterday they said that their sales fell by 45% in the month of July compared to the same month last year, from T$45.11 billion to T$25 billion ($834 million). The sales were also down compared the previous month by T$5 billion.

Things seem to be going downhill for HTC, and with the next iPhone being just a month away from launch, it doesn’t look like they will recover too soon. However, they are rumored to make a 5″ phone with a 1080p screen for this fall, but I’m not sure if that will be enough to help them.

I think what will do a lot more to get them back on track would be a very well made Nexus phone for this fall, but we aren’t sure if there will be just one company making it, and if that company is HTC, or several of them, in which case HTC’s chances would increase.

HTC Evo 4g

Either way, HTC should surprise the world by making some stock Android phones. People would be very happy about that and would start recommending HTC’s phones again, even over those from Samsung, that have Touchwiz. I think there’s little chance of this happening, which is puzzling considering HTC was oh so happy to build very similar looking WP7 phones. These were not just in software, but also in hardware, and they will probably continue to do that with WP8.

In the same time they seem unwilling to do the same with Android. It very well may be their loss, because I don’t see how else they can recover quickly, unless they have some hardware innovation up their sleeves and are ready to show it off this year.