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HTC announces its new entry-level Desire 310

The new HTCDesire 310 packs BlinkFeed, Video Highlights and a quad-core processor into an entry-level smartphone
March 6, 2014
We’ve been pretty impressed with the two new Desire smartphones that HTCoffered up at this year’s Mobile World Congress, especially with the feature packed Desire 816. Now the company has unveiled an even more budget friendly option in the Desire range, the new Desire 310. The handset is pretty much what you’d expect from an entry-level offering, with some first party features, such as Blinkfeed and Video Highlights, thrown in for good measure.

The Desire 310 looks to be a nice hardware upgrade to the old Desire 300, opting for a currently unspecified 1.3GHz quad-core processor, compared with the old 1GHz dual-core setup, which should make it a fair bit faster. The display has also received a slight bump, moving on up to a 4.5 inch screen, although we don’t yet know the resolution. The handset will also feature a 5 MP rear facing camera.

You might like: Best HTCDesire 310 cases.

Despite the long press release, HTChasn’t revealed any further details about the Desire 300 yet, but I’d be surprised if the other specs are too much of a departure from HTC’s older budget model. Interestingly, the press renders seems to have left the stock Android icons and status bar in the picture. Whilst this is likely a mistake, it suggests that the handset might be shipping with Android Jelly Bean, rather than KitKat.

The new HTCDesire 310 will be available in Taiwan starting from April.

Taipei, Taiwan, March 6, 2014– HTC, a global leader in mobile innovation and design, has unveiled the new HTCDesire 310, bringing seamless multi-tasking, smooth browsing and effortless video creation to the entry-level market. Fusing a sophisticated navy blue design with a powerful quad-core processor, HTCBlinkFeed, and Video Highlights, the latest addition to the HTCDesire family, makes some of the celebrated HTCOne series’ most popular features available to those who want a more affordable handset without compromising on performance.

“Everybody today wants a smartphone that can keep up with them, regardless of whether it is a flagship or entry-level model” says Peter Chou, CEO of HTCCorporation. “The latest addition to our renowned HTCDesire range combines super-fast processing and premium features at a lower price, offering users the best possible experience in this category.”

Advanced performance guaranteed Boasting a 1.3GHz quad-core processor, the HTCDesire 310 can comfortably meet any challenge, no matter how you want to use your phone. Whether you want fast, responsive web browsing, silky-smooth graphics when watching videos or playing games, or simply the ability to switch between multiple apps, exceptional performance comes as standard with this device.

HTC BlinkFeed: Bringing your favourite content direct to your home screen HTC’s renowned HTCBlinkFeed home screen, first introduced with the HTCOne, now gives you the opportunity to join the millions of HTCusers who have customised their streams to deliver more relevant, up-to-the-minute news and social updates direct to their home screens. Displayed on the Desire 310’s 4.5 inch screen, updates from your favourite news and social sites including Twitter, Facebook and China’s Sina Weibo are displayed in crisp detail and rich colour, making the information easy to digest whenever you glance at your phone.

With the Offline Reading mode, it’s now possible to view articles from your personal feed, drawn from more than 20,000 articles a day from the world’s leading media companies, making it an ideal option for those on a limited data plan. Simply add up to 120 articles to your reading list when connected to WiFi and access them later to enjoy data-free reading on the move.

Video Highlights: Your life in motion With the HTCDesire 310, your pictures and video clips can be automatically turned into a professional-looking show reel of your best moments. Select photos taken with the HTCDesire 310’s 5MP camera, place them into your preferred sequence and choose your favourite tracks and effects to create impressive videos to share with friends and family through social networks.

Availability The new HTCDesire 310 will be available with mobile operators in Taiwan starting from April.