Back in September a report surfaced claiming HTC had canned its plans for a smartwatch due to the fact that the smartwatch market was already very competitive and they felt that they couldn’t necessarily compete with what’s already out there. Only a week later, however, another report claimed HTC was still working on something, even if it wasn’t ready for primetime just yet.
Setting the record straight, Jason Mackenzie told Re/Code this week that it had “originally planned to have a wearable launch in this time frame. It ended up just not being ready”. That said, HTC seems to suggest that the reason for the delay had less to do with the competition, and more to do with the fact that it wants to really bring the “wow factor” when it does arrive — something it says no one else has.
HTC believes the current crop of wearables in the market don’t deserve a place on the wrist
According to HTC Creative Labs’ Drew Bamford, the current crop of wearables in the market don’t deserve a place on the wrist. “There’s not a strong reason to wear one every day. When we come to market with our product we want to make sure the product has a strong point of view and there is a really compelling reason to strap it on your wrist.” So, bottom-line, HTC isn’t throwing in the towel but we shouldn’t expect the first fruits of their effort until 2015.
In some ways this move is actually really wise, allowing them to skip some of the growing pains that “first gen” hardware and software face. It also always them to learn from their competition so they (hopefully) don’t repeat the same mistakes. Here’s to hoping that means that HTC’s watch solves one of the biggest complaints surrounding the Android Wear platform right now: battery life. One can dream at least, right?
What do you think, will you be waiting until 2015 to see what HTC and other OEMs have in store when it comes to next-gen Android Wear products or are you the kind of user that likes being an early adopter of technology, potential faults and all?