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HTC denies rumors it's looking to sell its smartphone business

HTC is reportedly considering getting out of the smartphone business, according to rumors denied by the company.

Published onNovember 21, 2016

HTC 10 Sense Feature Focus-12

It’s no secret that HTChas been struggling in the past few years. Its flagship device HTC 10  and other smartphones the company has to offer haven’t been selling very well. Low sales numbers have pushed HTCinto financial trouble, as the company posted a $63 million operating loss in the third quarter, the latest in a long series of losses.

According to sources cited by Chinese tech website MyDrivers, HTCis now seriously considering getting out of the smartphone business. The competition has proven to be too much for the Taiwan-based company, which is now looking for a new owner for its smartphone biz. Rumor has it that four companies have already lined up to buy HTC’s smartphone operations, including a Taiwanese one. An announcement could be made early next year. Cher Wang, HTC’s Chairwoman, CEO, and major stock holder has reportedly agreed to the plan.

HTC set to reveal the HTC10 evo on November 22

Rumors of a possible HTCtakeover have surfaced quite a few times in the last few years. The company has always denied them, saying it has no intention of leaving the smartphone market. And it’s no different this time around, as HTChas already described the rumors as false in a post on Weibo. Even so, it is still possible that the sale might happen. Companies normally don’t like to admit these types of things until they actually happen.

HTC has a history of pivoting to new sectors – the company was born in the 90’s as a PC ODM manufacturer, before becoming a smartphone pioneer in the 2000’s. HTChas repeatedly signaled that it sees its future as a VR headset manufacturer and invested hundreds of millions of dollars to establish a lead in this field.

What do you think about the rumors? Will HTCsell its smartphone business or not? As always, let us know in the comment section below.

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