htc desire 820 first look aa (11 of 20)

HTC is trying to expand into new areas, following a very difficult period in its core smartphone business. The company is now making apps and services for users of competing smartphones, is developing the next Nexus tablet, and is rumored to release an Android Wear smartwatch early next year.

If a report from Bloomberg’s Tim Culpan is accurate, HTC could also be looking at activity cameras in the vein of GoPro as a potential new source of income. Culpan, who is based in Taipei and frequently covers HTC, revealed the info on Twitter:

From Culpan’s description, HTC’s mystery device sounds like a cross between Sony’s QX series of detachable lenses and the popular rugged GoPro action video camera. The large sensor points, however, to a focus on photography, rather than video.

HTC has an event scheduled for October 8 in New York, under the “Double Exposure” tagline, pointing to an announcement related to photography. Previous rumors suggested HTC would introduce a selfie-focused device codenamed Eye at the event, but it’s possible we’ll see this rugged camera as well.

Sony’s QX lenses haven’t really found success in the market, mostly due to their high price tag. The cheaper QX10 version costs about $160, while the high-end QX100 can hit $400 – that puts them beyond the reach of most consumers, while enthusiasts and professionals prefer the complete functionality of an actual camera.

Being rugged, HTC’s camera could clash with GoPro and other action cameras in the market – the GoPro Hero 3+ Black Edition, which has similar features, retails for $400 in the US.

It will be interesting to see how HTC prices this device. Would you be interested in a rugged camera from HTC?

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