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Recently we’ve been hearing a number of rumors about an HTC action camera designed as a sort of competitor to products like GoPro, and now it’s official. At HTC’s Double Exposure event the HTC Re was announced to the world.

As previously leaked, the HTC Re is a unique periscope-shaped device that is made to be easily held in the hand with a weight of 65.5 grams and a size of 96.7 x 26.5 mm. Keeping with the ease-of-use theme, the camera features a grip sensor that turns it on the moment you pick it up. Capturing photos and videos is equally simple, with a single press to snap a photo and a long press to record. You can also remotely capture images and video using your smartphone as a remote viewfinder.

Whenever you take a pic or record a video, it will automatically sync over to your phone thanks to the RE app. Additionally, the Re works with the Zoe app for creating “instantly shareable video highlight reels”.

The Re won’t be limited just to HTC’s apps, however. HTC is also releasing an open API/SDK that will allow their partners to add compatibility with the new camera device and HTC also promises that the Re will soon offer real-time video streaming in Youtube, which could be extremely useful for such a device.

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The Hardware

Of course all the simplicity of design and openness of the API/SDK won’t matter one lick if the actual hardware under the hood isn’t worth anything. Thankfully, the HTC Re seems to be solid enough thanks to its 16MP shooter with a 1/2.3” CMOS sensor. Other camera features include 30 fps 1080p HD recording, 720p 4x slow motion video, time-lapse video recording and a 146-degree ultra wide-angle lense.

Turning away from the camera aspect of the hardware, there’s a G-sensor, Grip sensor, an expansion card slot with support for 128GB (includes 8GB card), Bluetooth 4.0 LE, Wi-Fi 802.11 a/b/g/n, micro-USB, an HD microphone, speaker and IP57 dust & water resistance. Last but not least, the battery is 820 mAh, which reportedly allows it to take 1200 16MP photos or 1 hour and 40 minutes of FHD recording on a single charge.

When’s it coming, and what devices will it work with?

The HTC Re is designed to work with any Android 4.3 or higher device. There’s also iOS 7 or higher support as well. As for when it will arrive or how much it will cost? The Re will set you back $199 and will land in the United States later this month with other markets to follow.

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