HTC’s new flagship device, the One X+, was announced yesterday. The company said it would come out this month, but failed to provide any pricing information. Now, thanks to the UK retailer Clove, we not only have a price tag, but a release date as well. They say the One X+ will ship on October 22nd for 474 GBP, which comes out to roughly $765. For our American audience, prices in the UK, and pretty much all of Europe, have tax already included. So the One X+, without tax, is 395 GBP. That’s $635 in American money, which frankly is an amazing price considering that this thing comes with 64 GB of storage.

Should you buy the One X+? That’s an incredibly hard question to answer since it depends on a number of factors. If you already have a One X, then selling it to buy a One X+ just doesn’t make any sense. Your One X will get updated to Android 4.1 Jelly Bean by the end of the month. That and you don’t need the extra couple of hundred megahertz. If you have a phone that’s a year or two old then you should really do yourself a favor and keep your wallet shut until the end of this month.

Rumor has it that Google is going to host an event somewhere between now and the end of October. At said event they’re going to show off the next Nexus device and quite possibly the next version of Android. You’ll end up kicking yourself in the ass if you buy a One X+ and the next Nexus gets announced less than a week later.

All that being said, if you absolutely, positively, need to buy a smartphone right this second, then we recommend the four month Galaxy S III. It’s just that good.