We thought Samsung were the masters of building hype around devices before their release without slipping very many details about them, it seems that (at least) two can play that game. HTC’s much awaited special New York City press event is literally just around the corner (11 AM EDT today, don’t forget!), but there are very few things we know for certain about the gadget(s) that’ll be on display.

In our freshly published rumor roundup, we told you about the One X+ and One X 5 being the most likely candidates to get an official unveiling later today, although we’ve heard a lot of rumors about a second-gen Flyer and a mysterious 10-inch tablet, too. And as many rumors as we heard about these devices, there are still exciting things to be unraveled. Now that’s what I call good marketing!

The latest piece of the One X+ puzzle comes via an AnTuTu benchmark which just about confirms we will be dealing with a true powerhouse. Or does it? The test, performed by an XDA Developer forum user to check the performance of his rooted and tweaked Galaxy S3, clearly shows an “HTC One X+” as having scored around 14,000 points.

However, after doing some digging, the guys at Phone Arena found out that AnTuTu sometimes lists overclocked HTC One Xs as One X+. To hell with these confusing branding policies, to hell I say!

There is still a chance, albeit a remote one, that the One X+ listed in this particular benchmark is actually the phone soon to be released.  Out of pure curiosity let’s talk a bit about that 14,000 figure and what does it mean.

Coincidentally, we’ve very recently seen two other upcoming phones benchmarked in AnTuTu, so we have some interesting grounds of comparison. The LG Optimus G tested by Phone Arena scored around 11,000, while the Samsung Galaxy Note 2 fared much better, but still got stuck to 13,500.

Both of those numbers are inferior to One X+’s result, which is surprising, considering that the Optimus G has a quad-core Snapdragon S4 Pro CPU under its hood, while the GNote 2 is powered by an Exynos 4412 processor, both of which were thought to be snappier than the Tegra 3+ AP37 rumored to come with the One X+.

We know very well that speed and performance are not only about benchmark results, but this could be a very encouraging sign for HTC and NVIDIA. Not to mention it’s yet another reason for us to keep our eyes peeled on HTC’s press event, and for you to stay tuned for coverage from New York. Who’s excited about the One X+?