Remember when the HTC One was due for a UK release on March 14? Good times! We actually thought HTC was on its way back to the top and Samsung was in big trouble.

But then the UltraPixel camera shortages came and HTC pushed back the launch. And again, and again. Now first British stock is apparently due out on April 3 (the silver One) and April 10 respectively, for the black model.

The dates have been announced by Clove on the retailer’s official blog, so it doesn’t necessarily mean you won’t be able to grab an HTC One earlier via a different seller. Just don’t hold your breath.

Even worse, Clove says orders placed “on or after 26th March are likely to ship late April”. Late April?!? Come on, guys, we understand the demand is high, but this is getting ridiculous. Not to mention we’re not ruling out seeing a couple more extensions to these new ETAs.


After all, Clove does not know “what quantity of stock we will receive, but as soon as we do we will advise you”. Or, in plain English, the retailer hopes to be able to fulfill a couple of orders by mid-April and again hopes to ship the HTC One to everybody before the end of the month.

The One on Clove goes for £510, including VAT, which translates into around $775. Meanwhile, Expansys, who has the beast listed for pre-orders at £519.99, still expects to have stock available in three days. Our two cents? Not going to happen.

Things aren’t rosy outside the island either and we expect Germany and Taiwan, the other two countries where releases were scheduled for this week, to be put on the waiting list once again. We don’t even want to think what this means for North Americans, which were said to get the HTC One by the end of April. Oh, the horror!

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