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HTC demoes the One in Times Square during Galaxy S4 launch (video)

HTC had to react to the Samsung Galaxy S4 launch, so it took its new One flagship to the people in Times Square while the S4 was being shown.
March 19, 2013

Right as the Samsung Galaxy S4 launch event was unfolding in the Radio City Music Hall, the HTCOne was being shown to people in the Times Square. HTCchose to get its people to demo the One’s features directly, LG rented billboard space right above Samsung’s ads, while Apple went for a ‘Why iPhone’ page on its website.

HTC has now posted a video of its people showing the HTC One’s features to people in New York, as well as the street reactions to the new phone.

Among the highlighted features was the Beats technology used for the headphones and speakers, which sounded well, despite the noisy surroundings. The new UltraPixel camera was also demonstrated, and so was the One’s wide angle front camera.

Everyone was very excited, as you would expect. Reactions must have been music to HTC’s ears: from “slick, smooth, excellent” and “this man blew my mind” to “better than Samsung” and “I might have to switch from my iPhone”.

This sort of marketing tactic seems to have become the norm in recent days, and it’s even more effective when you have the goods to show.

Here’s the video that shows just how things went down in Times Square for HTC.

How about you? Which one of the recent flagship smartphones appeals to you most?