Although 2012 was supposed to be the rebound year for HTC in the Android world, the Taiwan-based tech manufacturer seems to sink towards mediocrity by the day. The One X “hero” had nothing against Samsung’s Galaxy S3, the latest financial results are frustrating to say the least, and people are simply starting to look away from HTC gadgets.

The special event scheduled for September 19 might be the start of a new era for HTC, but it’s far too early to call it that as we still don’t know exactly what new gadgets will be unveiled then. We’ve heard a lot about a supposed One X+ super-phone, a Verizon-bound phablet, a rather bizarre-looking 10-inch tablet, and a 7-incher to follow in the footsteps of the 2011 Flyer, but none of these devices has been officially confirmed yet.

Now we have three new HTC phones popping up out of thin air over in China, and, although they don’t look very special, they could be part of the company’s new rebound strategy and therefore on show come September 19.


By far the quirkiest of this new trio, the One SC doesn’t exactly pack a lot of heat under the hood. The design however is a whole different story, and, while the front looks run-of-the-mill for a One Series phone, the back is… well, weird.

There’s a sort of segmented design there that I for one have never seen, with a large HTC logo dominating the more “crinkled” section and a unique metallic housing for the camera. This is by far one of the boldest designs ever to be employed on an Android phone, and I’m sure it will raise a lot of controversy if the SC will ever hit the West. Is it cool-looking and original? Or is it just tacky?

As far as tech specs go, the One SC looks like a not so special mid-ranger, with a 4.3-inch WVGA screen, a dual-core 1 GHz CPU, 1 GB of RAM, 4 GB of on-board memory, a 5 MP rear-facing camera, a 1,800 mAh battery, microSD support, and Android 4.0 ICS with Sense 4.0 on top.


If the appeal of the SC’s design will depend on one’s personal tastes, the One SU looks like it could very easily please any crowd. The second fresh 4.3-incher from HTC has very sharp edges and an overall industrial look that breathes elegance and style.

The SU is pretty much as thin and light as its “brother” (8.85 mm thickness and 116 grams weight), and comes with basically the same specs and features, including a 4.3-inch WVGA screen, a dual-core 1 GHz processor, 1 GB of RAM, 4 GB of internal memory, a 5 MP camera, microSD support, a 1,800 mAh battery, and ICS with Sense 4.


Though they aren’t high-enders, the SC and SU have a rather good chance of getting outside of China soon and at least hit Europe. As far as the One ST goes, this is almost without a doubt a China-exclusive phone, coming with dual-SIM, a 4.3-inch WVGA display, a 1 GHz dual-core CPU, 1 GB of RAM, a 5 MP camera, and Android 4.0 with Sense UI on top.

The ST looks rather special too, but in a bad way, with rounded edges that make it look cheap and tacky. It should come in several different colors, including a snazzy red.

All three new phones are currently up on HTC China’s official website, but neither one has pricing and availability details attached to its name. Still, it’s safe to assume that they’ll all start selling in a couple of weeks or so, unless one or two of them will be on show in New York, in which case the price tags might be kept under wraps until then.

Anyone interested in any of these three new additions to the One Series of smartphones?

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