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Qualcomm will help HTCpromote the One

HTC needs all the marketing help it can get and chipmaker Qualcomm has announced it will help promote the HTCOne in a series of promotional videos.
March 26, 2013
HTC One to receive marketing boost from Qualcomm

The One faces some stiff competition, but according to trusted sources, HTCwill get some assistance in marketing its new flagship from chipmaker Qualcomm.

Qualcomm has worked with HTCfor many years, dating back to 2001 when the manufacturer of the Snapdragon processors  series made a minority equity investment in the Taiwanese company. Now, extending their relationship even further, Qualcomm has created the first in a series of promotional films for the HTCOne. The videos will debut at the Game Developers Conference which started March 25 and ends March 29.

From a business standpoint, this marketing partnership makes a lot of sense. Qualcomm’s Snapdragon 600 processor powers the HTCOne and the more devices HTCsells, the better for both companies. And when it comes to marketing, HTCneeds all the help they can get. The Taiwanese company has blamed poor marketing as a reason for their past failures and CEO Peter Chou said he’ll step down if the HTCOne isn’t a success.

It seems that HTCis calling in all favors to make the One take off. Will they succeed?