To drum up the interest for the One, delayed in most markets, HTC is kicking marketing into high gear, with new ads and music video appearances.

HTC is having problems bringing its 2013 flagship to market, with the One being delayed in most markets until late April. That’s a massive problem for the ailing phone maker, given the impending arrival of the One’s biggest competitor, the Samsung Galaxy S4. HTC can’t even dream to compete with Samsung when it comes to marketing budgets, so it has to make the most of the slight time advantage it still has over the Galaxy S4.

While HTC can’t afford to fill ad breaks with its commercials or plaster the world with billboards like its Korean competitor can, the Taiwanese outfit has begun releasing promotional videos centered on the One’s biggest selling points.

We’ve already seen two promos showing off the One’s Flipboard-like BlinkFeed homescreen replacement, and now HTC unveiled a commercial for BoomSound (the marketing name of the One’s stereo sound setup). The ad will air in Germany, one of the few markets where the HTC One will start selling as soon as next week.

Moreover, the HTC One stars in a music video from the Dubai-based electronic duo Hollaphonic. Check it out below.

What do you think about HTC’s ads and promos? Do they work?

Bogdan Petrovan
Bogdan is the European Managing Editor of Android Authority. He loves tech, travel, and fantasy. He wishes he had more time for two of those things. Bogdan's phone is a Nexus 6P.