HTC One stars in dating show parody ad with James Van Der Beek

In the video, James Van Der Beek is shown as the host of a dating show that focuses on a “lucky bachelorette” named Cara that is given the chance to choose the man of her dreams. Only the men in her pool of suitors are actually phones, and the HTCOne is among them. It’s also pretty clear that the host himself is really into Cara, even asking if he can call her “Care Bear” at some point.

Where HTCgot the idea to cook up an entire dating show parody ad for its flagship Android phone, we have no clue. But at least it shows us that its marketing department is thinking. Obviously, not very hard — surely there are plenty of other ways to showcase the HTCOne’s features without having to resort to the whole “the one” trope — but as the old saying goes, it’s the thought that counts.

As for whether or not HTCachieves what it likely set out to do with this parody ad, well, we’ll let you be the judge of that. Check out the video in question below.