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HTC One stars in dating show parody ad with James Van Der Beek

HTC is on a mission to convince you that the Android-powered HTCOne is the one and only smartphone that you will ever need through a parody ad with James Van Der Beek.
April 12, 2013
HTC is on a mission to convince you that its latest flagship smartphone, the Android-powered HTC One, is the one and only smartphone that you will ever need. And it intends to accomplish this with the aid of American actor James Van Der Beek, who is most famous for playing the lead role in the hit 90s TV show Dawson’s Creek. If you’re not convinced that HTCcan do that, then you need to spend the next three and a half minutes watching a video of an HTC-sponsored parody ad. Perhaps it will change your mind.

In the video, James Van Der Beek is shown as the host of a dating show that focuses on a “lucky bachelorette” named Cara that is given the chance to choose the man of her dreams. Only the men in her pool of suitors are actually phones, and the HTCOne is among them. It’s also pretty clear that the host himself is really into Cara, even asking if he can call her “Care Bear” at some point.

Where HTCgot the idea to cook up an entire dating show parody ad for its flagship Android phone, we have no clue. But at least it shows us that its marketing department is thinking. Obviously, not very hard — surely there are plenty of other ways to showcase the HTCOne’s features without having to resort to the whole “the one” trope — but as the old saying goes, it’s the thought that counts.

As for whether or not HTCachieves what it likely set out to do with this parody ad, well, we’ll let you be the judge of that. Check out the video in question below.