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Could cheaper, plastic-clad HTC M8 Ace give the Galaxy S5 a run for the money?

A new report claims the rumored plastic version of the HTC One M8 will be called the Ace M8. Reportedly the device will undercut the Galaxy S5 in pricing.
By
April 28, 2014
htc one m8 outdoors (9 of 17)

We’ve heard the argument before: aluminum is better and looks more “premium” than plastic. In fact, this is a sentiment that HTC has stood strongly behind so far with its latest HTC One M8, going so far as to insult Samsung’s affinity for plastic on several occasions. Of course, not everyone cares for aluminum handsets.

The argument against these metal designs is that they often scratch easier, are colder feeling and end up hidden in a case anyhow. Still, it’s nice to have options.

Earlier this month a report surfaced out of Taiwan claiming that HTC is readying a plastic variant for those not swayed by the M8’s high-end looks. Now according to a ‘reliable source’ reporting to Engadget, the rumors are true, and the device will go by the name HTC M8 Ace.

If this name sounds familiar — aside from the fact that there’s already a Galaxy Ace — that’s because an HTC handset called the Ace M8 was actually leaked by @evleaks at the beginning of this month.

htc-ace-m8

Attacking Samsung head on with the M8 Ace

The HTC M8 Ace is believed to have two main objectives, the first being to bring together the (plastic) Butterfly line-up and the One line. The second objective is to more directly compete against Samsung.

If the rumors are correct, the HTC M8 Ace will feature a 2.5GHz Snapdragon 801 SoC and a 1080p 5-inch display, but it will also be priced much more aggressively than both the One M8 and the Galaxy S5. The idea is to undercut the GS5, giving an alternative choice for those that weren’t impressed by the S5’s minor redesign, but aren’t sold on the aluminum design of the HTC One M8 either.

The Ace M8's goal is undercut the GS5 in terms of pricing, giving an alternative choice for those that weren't impressed by the S5

The question is whether or not slightly lower pricing will be enough to win over potential GS5 buyers. The answer is maybe. If the HTC M8 Ace had the same overall specs as the HTC One M8 but ditched UltraPixel in favor of a standard camera solution, that’d probably help sway some folks. Even better, add in a removal battery to the mix. Whether HTC would actually do something drastic like this remains unseen.

For now it’s important to remember that this is just a rumor, so take everything with a grain of salt. What do you think, if HTC could undercut the Galaxy S5 while addressing some of the One M8’s perceived deficiencies (non-removable battery, UltraPixel camera, etc), could the Ace M8 prove to be a worthy alternative over the Galaxy S5 and other 2014 flagships?

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