HTC first tried its hand at making a funny commercial back in April of this year, when it released an ad that was a parody of reality shows a la The Bachelor and The Bachelorette starring Hollywood actor James Van Der Beek. They tried, but did they succeed? Questionable. And now, the Taiwan-based smartphone maker is at it again.
A couple of days ago, we told you about HTC’s plans to go all out with a $1 billion ad campaign that included Iron Man star Robert Downey Jr. They gave us a teaser, and let us know that the ad campaign will involve taking the company name — that is, HTC — and making up ridiculous sounding phrases. This is to illustrate the fact that HTC can mean anything you want. HTC, with this ad campaign, will come to be anything that you want it to be.
The idea sounds promising, and a lot of people have since excitedly looked forward to what HTC’s full commercial will look like. Well, we finally have a copy of that same commercial, and we can’t quite say that it’s up to snuff.
The full HTC commercial with Robert Downey Jr. lasts a minute and 45 seconds, and shows several of the possible phrases that can be coined with the letters H, T, and C. Hold This Cat is one of them, as is Hipster Troll Carwash.
So is it comedy? We’ll let the commercial speak for itself. One thing we know is, even though HTC didn’t mention it, the phrase “Have This Cringe” certainly fits in the list of phrases used throughout this commercial. Take a look and see for yourself.
Update: here’s the official video, which just went up: