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HTC attacks Samsung for excessive theatrics, lack of innovation

HTC is on the offensive and says Samsung can't compare with it in terms of sheer innovation.
March 15, 2013
HTC One aa 600px (1)
When Samsung officially took the wraps off the Samsung Galaxy S4 at its recently concluded media event in New York’s Radio City Music Hall, Android fans weren’t the only ones watching. HTC President Jason MacKenzie saw what went down at the Galaxy S4 launch, and in the end, he said he felt bad for his company’s Korea-based competitor.

The Samsung Galaxy S4 launch was riddled with theatrics. Each and every single one of the phone’s major hardware and software features got highlighted in skits that were performed à la Broadway productions. However, despite the flashy — and at times cheesy — demonstrations, HTC’s MacKenzie was not impressed.

In a recently published news article on CNET, MacKenzie was quoted as saying, “I went from laughing to actually feeling embarrassed at some of the acting.” He was no doubt referring to the way that Samsung decided to emphasize certain Galaxy S4 features through short hypothetical scenarios.

MacKenzie continued, “Watching the presentation, it looks like they invested a lot in marketing instead of innovation.”

Samsung Telecommunication America’s director of marketing, Ryan Bidan, offered a rather friendly retort. “Everybody is entitled to their opinion,” he said.

No one can really fault HTC for taking a jab at one of its biggest competitors right now in the smartphone market. As the saying goes, talk is cheap. All that’s left now is for its own flagship offering, the Android-powered HTC One, to finally come out so that the world can actually see how far it can go when competing in terms of actual, real world sales.