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How to pronounce Huawei – official guidelines and tutorial

July 10, 2012

Huawei is a Chinese telecommunications company founded way back in the late 80s that happens to make quite a lot of mobile equipment, including various Android handsets, some of them quite interesting. The company also happens to have an unpronounceable name, although I’m sure over 1 billion Chinese people would strongly disagree with us tech blogs that report on Huawei-related news.

Well, luckily for the Western world that has issues pronouncing the company’s name, there’s an official video out there, produced by Huawei itself, that teaches us how to properly say it.

The fact that the video below was shot in New York, where a Huawei representative asked ordinary citizens to try their best at pronouncing the name, in hope to become a viral clip doesn’t escape us. Not that there’s anything wrong with trying to make your name known especially in the U.S., one of the most important markets for any smartphone maker.

And, no matter how you pronounce Huawei, the company should definitely use whatever means it has at its disposal to promote its brand and its products in this particular market, especially if it wants to sell as many smartphones as possible this year. The Next Web reminds us that Huawei plans to ship 60 million smartphones in 2012, and become a $100 billion company in the next ten years or so.

Finally, remember, you have to say “wah-wei”, not “hoo-wa-wei” when talking about the Ascend D Quad’s maker. And if you’re interested in what it means, then you’d have to know that Huawei stands for “achievement”, “magnificent act”, or “China is able”, at least according to Wikipedia.