Just three months ago, Sony was confident enough to say that they expect to gain a ‘significant’ share of the Android tablet market. However, they have started to lessen the prices of their Tablet S devices with their retailers. From the original $698 price for the 32GB Tablet S, the price has been discounted and is now for sale at only $500 in some markets. Meanwhile, the 16GB version is available at $400.

Perhaps one reason for this is because the prices of Sony tablets are still too high for most users. In fact, many of their tablets are as expensive as an iPad. Because Sony is regarded as a tier two brand behind Samsung and Apple, buying their tablets would be ridiculous.

Just last month, Samsung purchased all of Sony’s S-LCD interests. This led analysts to believe that the company is desperate for earning any money. As Sony sales continue to decline, it is important for the company to find a way to prevent this from happening. One Sony Centre Store located in Chatswood NSW closed down because there was a lack of interest in their products. Moreover, other Sony Stores around the US are still struggling to reach their monthly quotas. Some reasons which experts believe have attributed to the downward spiraling market of Sony include lack of design innovation, overpriced products, and misguided decisions. Also, Sony has been resorting to using third party manufacturers to produce their products.

Considering Sony is not part of the list of the 5 highest Android tablet vendors, it is making a lot of attempts to change this. Comparing this to their market standing some 6 years ago is a clear joke. In fact, during such time, Sony was regarded as the crème de la crème among consumer electronics. But ever since October 23, 2001—the day Steve Jobs announced the iPod to the world, Sony products have started to decline. In just a few days, the sales of the once famous Sony Walkman declined when consumers discovered the iPod. Because Sony concentrated more on its hardware, they failed to capitalize on how much software could deliver. This is something Steve Jobs knew when he first walked on stage carrying the iPod.

Even until today, Sony is trying very hard to get back on their feet. In order to do so, the Japanese company is being expected to release a smartphone that would be at par with manufacturers such as Samsung, Motorola, HTC, Acer and Asus. Hopefully, on CES 2012, a new Sony product will be launched and re-capture the hearts of its previous fans. But until January 9th, we will have to wait and see.


Christine Torralba
Christine Torralba has been a freelance writer for the past couple of years. While most of her work has been ghostwritten, she has also contributed articles to magazines such as SPARK, Monday, Vault and Epic. In her spare time, she cooks, takes photos of food, and manages to write about it on her food blog.