With all eyes on Samsung and Sony (and maybe some even on HTC), some of you might have missed the unveilings of three fresh new Android gadgets at the IFA. These come from a not very well-known name in the industry, Chinese-based Haier, which has focused its business on household appliances until now.

We don’t exactly know what has made Haier want to get into the smartphone/tablet game right now, but we’re rather glad they did. Although their gadgets won’t challenge the likes of the Galaxy S3 or Nexus 7 anytime soon, they have more than decent spec sheets, and provided they’ll come at the right prices, they could draw some attention.

First off, Haier has unveiled an “iPad killer” in the form of a tablet called Maxi Pad 1012. No, I’m afraid the slate can’t compete with Apple’s best-seller in terms of raw power, but it sports a 9.7-inch touchscreen with 1024 x 768 pixels resolution which should be very similar to the panel used in the first two generations of the iPad.

The Maxi Pad will run Android 4.0 ICS out of the box and feature an ARM Cortex-A8 processor, Wi-Fi b/g/n connectivity, 8 GB of on-board storage, as well as microSD support, a mini USB port and a mini HDMI connector. We don’t know details about the tab’s CPU, RAM or battery, so we can’t quite fit it in a market niche right now, but it has mid-ranger written all over it.

The second Haier Android-based tab on display over in Berlin is a 7-incher with a 1024 x 600 pix res display. The Mini Pad 711 also has most of its tech specs still kept secret, though we know it will come with Android 4.0 ICS on board, a Cortex-A8 processor, Wi-Fi connectivity, 8 GB of internal memory and a microSD card slot.

Finally, the gadget that might well be the most enticing of the trio is called the Phone Pad 551 and sports a 5.3-inch display with 940 x 540 pixels resolution. The “phablet” will run an unspecified version of Android (could we dream of Jelly Bean?) and come with an 8 MP rear-facing camera, 4 GB of on-board storage, Wi-Fi and 3G connectivity, as well as built-in GPS.

No words on pricing and availability for any of the three devices just yet, but we’re guessing we will be seeing them outed in Asia by the end of the year with affordable price tags. Whether or not they’ll make it to Europe and the US afterwards, it remains to be seen, but we highly doubt that.

Would anyone fancy a Haier Android gadget? If so, would it be the phablet, the 10-inch tab or the 7-incher?