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Google signs Target, Babies "R" US, and more as Shopping Express partners

An internal letter reveals Target, Nob Hill Foods, and Babies "R" Us as among the first retail partners for Google Shopping Express.
March 13, 2013
Google Shopping Express
Over the past few days, there have been plenty of news stories about Google’s rumored same-day delivery shopping service called Google Shopping Express. And apparently, Google is currently trying to quiet things down, as evidenced by a letter meant for Google employees — Googlers, in the parlance of our times — acquired by TechCrunch and posted online for everyone to see.

In that same letter, it is also revealed that Google is now ready to go further in its dogfooding of the service, by starting to offer it to “every Googler in the bay area including temps, vendors and contractors” after weeks of testing. Here is the full internal letter:

As you may have seen, there was a leak last night about Google Shopping Express, including several very specific product details. Our PR team is working to quiet this down, but we need your help — please don’t add fuel to the fire by discussing or even confirming Google Shopping Express. If you are contacted by a member of the press, please follow normal procedures and refer them to
But wait, you asked me to ship to my home to help you test … so what about spouses and roommates? We trust your judgement. If your roommate writes a tech blog or works for a company in this space, please don’t ship it home. But if you feel it’s safe, then by all means, we still really need your help dogfooding this.
Get free same day delivery with Google Shopping Express
After weeks of testing, we’re now excited to open Google Shopping Express to every Googler in the bay area including temps, vendors and contractors.
Save yourself a trip to the store and stock up at places like Target, Nob Hill Foods, Babies “R” Us and more. Googlers who sign up early for a free membership will receive free same day delivery for one year! Non-members pay $4.99 per delivery per store.

Note that the letter also names Target, Nob Hill Foods, and Babies “R” Us as some of the first Google Shopping Express retail partners. Google might come out with more details on this officially at some point in the near future, but for now, this whole thing remains one of its many open secrets.