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Report: Google ‘Projected Mode’ will compete against Apple's CarPlay later this year

According to a job listing from Daimler, Google's Android-powered infotainment integration system will be called Google Project Mode, and is expected to arrive sometime later this year.
March 3, 2014
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Earlier today, Apple officially announced CarPlay, a new platform designed to integrate the iPhone experience into a car’s infotainment system. In short, the system allows iOS users to make phone calls, control music and more by simply using Siri commands. There’s also a built-in display that features an even-more-simplified iOS layout.

The big question is what Google will bring to the table to compete with the platform. With the announcement of the Open Automotive Alliance at CES, we know that automobile integration is an important area of focus for Gogle, but so far most of the efforts have been pretty basic, such as Audi’s new Android-powered tablet. Of course, it is only a matter of time before Google unveils its own CarPlay-like solution, and according to a new job listing from Mercedes, it may be arriving under the name “Google Projected Mode”.

Google Projected Mode will “seamlessly integrate” with Android devices making it easy to navigate, watch/listen to multimedia, handle calls and texts.

In the job posting from Daimler, Mercede’s parent company, we learn that the experience will “seamlessly integrate” with Android devices making it easy to navigate, watch/listen to multimedia, handle calls and texts, and so forth. The job listing doesn’t specify exactly how the technology will work or if it will be wired or wireless.

Knowing the flexibility of both Google and Android, we wouldn’t be too surprised to see both a wired solution and a Bluetooth-based alternative, though that’s just speculation on our part.

It’s not totally clear exactly when Google’s Projected Mode will arrive to automobiles and what brands will support it, but the job listing does mention the platform will come to “all Mercedes-Benz vehicles in all markets worldwide.” We imagine a similar level of commitment from, at the very least, all the members of Google’s Open Automotive Alliance. Hopefully we’ll receive more details directly from Google in the months to come.

What do you think, like the idea of a Google-led Android-integrated infotainment experience in your automobile? What kind of features would you like to see out of such a platform?