At Google I/O, there was an underlying theme to the keynote. Googlers on stage proposed that moving technology out of the way would lead to a richer life, allowing us to worry less about what was going on digitally, and focus on what was tangible.

Google Now is a large part of that shift, and was recently validated by winning the 2013 UX Awards grand prize of Best Everyday Utility. The awards, described on their landing page as “A celebration of great digital UX created by outstanding professionals”, is high praise for the Google Now team. Now adds a user experience to Search that has revitalized it, making it highly usable on mobile platforms and forging ahead with contextual data search results.